Captive Wild Animal Interactions Are NOT for Likes.
This week I had to choose between “likes” and ethics. You may think that there is a completely obvious choice here, but when building a brand based on self-promotion, a chance at getting more “likes” can blur the line. Styled By Wild was conceptualized as a wildlife content brand. Being able to show off my adventures in beautiful content, with wildlife at the core. But because I hadn’t yet defined what SBW’s content values were, the core of my brand became the backdrop, and I